Social app SUSH also launched its own TikTok ambassador program three weeks ago.
It already seems to be yielding millions of views. Full breakdown below (including statistics and $):
The program has been open since August, but only last month did they start promoting it.
Their recruiting strategy:
- Videos on TikTok and Instagram Reels calling for creators
- Partnering with schools and universities (Syracuse, Empire State, etc.)
Even the brand’s main ambassador is a student working part-time for SUSH.
What they are offering:
- $500 per month for posting three times per week (Monday to Friday), which amounts to $40 per video
- Plus a $1,000 bonus per video that gets over 1 million views organically
So far, they have seven ambassador accounts running right now.
Four videos have gone viral (three by TikTok @sush.bernie and one by TikTok @sush.mo).
So with only two accounts, they have achieved 20.8 million views in August and September (it appears that some of those views are from Spark Ads).
You can see all SUSH Ambassador accounts for free on the Shortimize public collection below.
Here is what I would do next if I were running this program:
Expand in the U.S., then by region Expand in the U.S. quickly, then in a few months, they should expand to match their international multi-account strategy, as their Latin American accounts are working really well already.
Lower the cost per video Once you have a solid creator network, it makes sense to figure out how to lower the cost per video and increase volume.
Learn from viral content and iterate Get specific on what makes videos go viral and use that to upgrade their resource library and guidelines. High-performing creators could even be paid extra money to mentor newcomers.
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View all accounts on this Shortimize public collection: https://app.shortimize.com/c/2a10o5zJmVIsd4
