ibis Paint X is doing $300K+ MRR.
The 10yo app generated billions of views with TikTok marketing.
Three creator accounts posting daily & 2.7M organic user generated posts:
It’s an old graphics app that’s still growing rapidly thanks to TikTok marketing.
They have at least three creators (likely more) posting daily tutorial videos that generate millions of views:
tt@insannoe, tt@dopuppyho, tt@ibispaintcontentcreator.
It’s hard to tell whether those accounts are directly paid by the app or if they’ve simply built an advanced community over the years.
Either way, they play a big role in product marketing, especially when it comes to promoting new feature releases.
I’ve seen this happen with multiple mobile gaming companies as well, where large communities play a similar role—constantly promoting and pushing new feature releases.
They were already running dozens of dedicated accounts simultaneously back in 2020, like tt@ibispaint_of_mix, tt@_ibis.paintx., tt@ibispaintx._.03, tt@ibispaintx2350, tt@.ibispaintx.color, and others.
Look at the views of this one: (seems operated by a Russian):
They’ve also been doing highly viral influencer marketing.
Most interestingly, they have a hashtag with 2.7M posts, created by platform users who run their own accounts and use the tag on videos showcasing their work with the tool.
https://x.com/iamgdsa/status/1843229504828768621
If you browse through, you’ll find a large number of videos with millions of views— all organic.
There’s a massive niche of coloring accounts on TikTok, and they’ve been tapping into it effectively.
My friend is doing in-between $500 and $1K/day rev on this niche now.
ibis could have potentially been incentivizing app users to create content through in-app nudges and/or by recruiting content creators from their user base.Most of them are young, like this 14-year-old, tt@concatcuteo_12345, who has made 8+ viral videos using IbisPaintX.
