tt@arca.so is an interesting consumer app account because even though tey don’t have crazy viral videos, they have so many doing consistently >250K views and reaching high engagement
Artistic social media app, launched this march but still on waitlist
Their highly scalable, high engagement format:
=> 890.1K views // 157.3K likes // 2.1K comments // 12.6K saves
=> 882.2K views // 131.7K likes // 663 comments // 42.8K saves …
How to do it, step-by-step:
1. Get a piece of Gen Z (or your target) relevant social media posts & take screenshot/screen recording
2. Record yourself (or creator) explaining the concept, commenting, etc
3. Edit face recording over post background overlay
Content can be Twitter, Tumblr, News, YouTube videos, etc
They take anything that taps into issues with mainstream social media
It’s an endless source of content, can be bulk recorded + sparks thousands of comments
Bonus tip: best performing videos are ~ 2 mins long
