Wondershare, a public prosumer software company, is running 18 TikTok accounts, one for each of their products.
They made 117.9M views on TikTok, mostly with tutorial videos.
A great use case for scaling short-form marketing to promote prosumer software
Filmora’s main account has 46M views with over 1,000 videos; 10% get between 18k and 100k views.
Content is purely tutorials, use case by use case.
It doesn’t need viral hits but a steady flow of well-performing videos to become an evergreen conversion channel (similar to SEO)
The Filmora account is so successful that they tried replicating by language, creating accounts for DE, BR, FR, IT, and an English one.
Each account has a different content creator with their own style variation but executing the same format/strategy.
Another high-performing account is for Recoverit, their data recovery software.
They alternate between “how-to” videos and other tech content, staying within the niche while diversifying.
This strategy is great for ongoing growth, earning 17M views with many well-performing videos.
Their Dr Fone (another software) account is a really well executed account, pushing various Smartphone tips & hacks.
With a 24k median views and 9 videos over 1M views. It’s their best performing account.
The Dr. Fone account features soothing aesthetics, with videos showing just hands using a phone to perform the tips and hacks.
Focus there is on rapidly growing, shifting from direct promotion to building a faceless “influencer” that will later serve as a promotion platform.
They repeat this strategy with their other software: FamiSafe (5.5M views), Uniconverter (1M), PDFElement (5.2M), EDrawMax (2.5M), and Democrator (4.2M).
Each is managed by a different creator, and most have impressive stats and viral coeffs, especially for such niche products.
They have 4 more accounts, branded Wondershare (Official, Espagnol, Tech & Tech DE) where they post daily tips, and memes.
They posted 3,896 videos across 18 accounts.
If you have a web utility or prosumer software, following a similar strategy can unlock a new growth channel.
Even with lower views, these videos convert effectively, especially as you cover more ground.
