Multi-profile founder TikTok Strategy to 50K DL & 80K Discord
- in consumer, founder account, mobile & 2 more
50K+ downloads during launch month & 80K+ Discord.
For “status – sims but social media” consumer social app.
TikTok multi-profile founder growth strategy:
WishRoll Inc. is the startup behind multiple consumer apps.
And they’ve been insane at growth/distribution.
Previous apps got huge early traction, they kept pivoting.
two month back, they released something new:
Status, a social media simulation game.
Pick a persona from a fandom, post, and get characters as followers until you become famous (or cancelled).
They’re running various growth/distribution strategies.
But on TikTok (apart for some influencer mkt) they’ve
started 4 accounts, since end of September:
https://app.shortimize.com/c/2a10UjzjZgdhpj
tt@blosskwo1: 5,956,500 views (55 posts)
tt@cedric.lover3: 2,300,000 views (20 poss)
tt@cl16flitter: 837,00 (18 posts)
tt@inmydigitaldream: 117,300 (17 posts)
All founder content done by cofounder Blossom Okonkwo.
She’s posting simple videos of herself + text hook over it
Ex: “Me trying to show you my mha twitter characters ai game …”
She’s doing this for different fandoms, which usually attracts hardcore fans.
One acc targets MHA (a manga series), two target Harry Potter fans.
She is posting the same content on different accounts, but slightly adjusted to audience.
She made 4 versions of the “I lied, put your clothes back on…”.
one went viral with 1.4M views, 319K likes, 4,458 comments & 55K saves
Comments are flooded with people asking to test the beta version of the app.
They’ve also did a pre-launch discord group where they share the code for users to test (+ get feedback, & build up community around core users + they might even share videos there for ++engagement)
Group has over 80K+ members
