Locket App’s ambassador format to 250M+ TikTok views

The other

@nikitabier backed social app

@locketcamera is running a similar playbook as @AirbudsWidget. & It’s extremely successful.

#3 in the Social Media & 250M+ views on TikTok.

LocketApp’s TikTok strategy fully analyzed:

Before running this strategy, Locket famously used small influencers to post videos on their profiles. They generated millions of views doing that.

I discovered their strategy a while ago while growing my own consumer app, and I was shocked at how well they had mastered their format.

They did better than anyone.

The format is ALWAYS the same. They’ve experimented and found one that performs better than others.

It’s a 2 to 3-second voiceless shot of the person’s face smiling or slightly dancing while looking straight at the camera, with the hook as a text overlay.

This is followed by a screen recording of the screen unlocking, the app being tapped, opened, and the main feature used: sending a picture to a friend’s lock screen with a cute message.

Now, somewhere down the road, they switched to a model where they have dedicated accounts.

It might have been to save cost and time, or perhaps they figured they could get the same results by posting themselves.

They started with team members’ accounts before scaling. A handful of them (likely their growth/marketing team) began posting the classic Locket TikTok every single day, sometimes twice or thrice a day.

And it worked. Some accounts have 10% of the videos beat the median by 10x (30k+ views), and over 5% by 50x (going crazy viral).

Now they’re scaling by getting dedicated creators and more team members to do the same. They stop accounts that are not performing well and keep iterating.

Inspect all their accounts & data on this Shortimize collection:
https://app.shortimize.com/c/2a10eVaER0AvfO

tt@kalebsjournal
tt@kaias_lensss
tt@morgsgabrielle_

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Note: They’re also running other strategies, such as UGC on their main page, some animated accounts, and more.