44M views, 10% viral rate, in 70 days on their main 2 accounts.
≈1B views across 100+ affiliate accounts.
Jammable is pulling off the wildest TikTok growth hack for growing its AI app:
It’s hot, they’re still running it today.
This thread details one of the craziest faceless growth hacks I’ve ever seen to grow an AI app.
They’re getting est. 15+ million views every day.
Buckle up, here is the full story & analysis:
Jammable is an AI music cover startup where you can generate covers using any character’s voice.
They were initially called VoicifyAI and had a basic slideshow strategy that was performing okay.
But then,
Then, they discovered Marble Races.
Marble races are a type of B-roll background where marbles race down obstacles on the screen.
Similar to the Minecraft b-roll bg in its soothing effect.
And then:
They adapted it by having the characters from the generated cover song race down the track instead.
And it completely blew up.
This one TikTok of theirs has 6M views. Take a look at this:
Their two faceless brand accounts, started posting THIS June, each racked up 20M+ views with a viral rate of over 10%.
When I found them, I was like: “wow, this is nuts”.
But then, I uncovered an even BIGGER scheme:
There are 100+ accounts called variations of “marblerace”, posting those EXACT same videos.
And they’re ALL crushing!
Not a single one isn’t performing exceptionally well.
And most of them have a referral link in their bio:
?ref=“channel name”
Their views are insane:
This one (tt@marbleshowdown_) got 60M views in 79 days, this one (fastmarbleraces) hit 70M views, and this one (whitehouserecords) has 120M views.
They’re doing every imaginable variation—characters, singers, YouTubers, cartoons. And in multiple languages.
So,
What I think happened is that the brand didn’t come up with this strategy on its own.
Users started creating these videos using Jammable.
Accounts blew up. Brand discovered them & copied the format, built an affiliate scheme with existing accounts, and pushed for new ones.
Some of those accounts don’t yet have a link in their bio (they might just be building the accounts up prior to adding one).
Also possible that only a handful of people are behind these accounts. Or an agency/team is creating these in bulk for them.
Genius. They found an extremely eye-catching b-roll video where they can showcase their product on top.
They’re crushing it. And they’re trying to scale it to another level right now.
