Three best friends launched an indie game app:
– Straight out of school from a tiny city
– $15M total revenue and 2.6M downloads
– #1 on the App Store – Today >$50K/mo passive income
Their story & INSANE TikTok viral organic flywheel:
In 2011, they launched Incredibox part time as a free website. Growth was slow over the first few months. But a year later, it went viral and became the most searched term on Google for a few days.
Then they worked really hard to:
Launch a paid mobile app. In 2016, things blew up. The website and app started being used in classrooms by teachers and students all over the world.
They grew 17.5 fold and today they have 1/2 a million web visits per month + $50K+ in app monthly revenue:
Incredibox lets anyone easily create catchy music tracks. Users drag + drop items onto the characters and mix the sounds into tracks.
Everything is indie, made in house – every single sound is produced by Paul (aka Incredible Polo).
And so they’ve released 8 different versions of the app over time, each with a brand new theme, sound and design. They keep users engaged, addicted and waiting for more. They can share them through a unique link and vote for the Top 50.
It’s highly addicting and it makes people absolutely love them. 4.9/5 on Google Play (47K reviews) and App Store (37K reviews).
Organic communities started popping up everywhere, on Reddit, Forums, and then the craziest thing happened: HUNDREDS of organic accounts started to show up on TikTok, check this out:
The top account has 1.9M followers. > 20 of these accounts have > 10K followers.
All 100% organic, produced by a community (of kids) who’s deep on the app and it generates daily viral content on TikTok for FREE.
Some accounts started years ago & stopped some are active today. Keeps recycling. Those kids know they can get insane views running those formats and do so continuously.
It’s exceptional, especially knowing that Allan, Romain and Paul are barely updating the game anymore: only one major update between 2021 & 2024 then only minor bug fixes.
But they have organically created an incredible flywheel that is generating them >$50K/month with organic, spontaneous viral content EIGHT YEARS after launching the mobile app.
Track all Incredibox’s UGC accounts here:
https://app.shortimize.com/c/2a10VVetvyvOYt
