Gigi AI Dating’s Masterclass in TikTok Multi-Format Strategy
- in AI, consumer, founder account & 3 more
Tuesday masterclass on how to drive organic acquisition for a consumer app:
10M+ views in 6mo on founder account 40M+ in FRA from 5 in-house accounts to #2 + daily micro influencer mkt + USA TikTok waitlist launch strategy.
Below are 8 strategies they’re running, detailed:
1) The founder is creating 1 to 3 videos a day. Some were boosted with ads, but most growth has been organic. The account has grown quickly:
Great way to test hooks and experiment as a consumer founder. She’s creating simple yet effective videos:
2) They have 4 branded accounts. They’ve hired interns/SM peeps who are producing content daily:
Simple vlog/POV content on some accounts and more edited content on others:
3) A company “behind-the-scenes” account (@gigitheoffice):
Great way to create a different style of content. There is always excellent content to be made in a startup office…
4) Each marketer/intern should run a personal account posting daily pov/vlog content. And they started doing this with @coucoucestalice42:
5) Micro influencer marketing: They’re getting daily videos from regular nano and micro influencers (search for any “gigi dating” + videos)…
6) Slideshow account experiment. They started a slideshow-only account, pushing daily slideshows. A few have already hit 50K+ views:
That’s the level of organic content (mixed with boosted post ads) and experimentation it seems to take to consistently drive traffic and reach a top ranking.
Optimally, every single one of the strategies above should be run in parallel, and a few weeks ago, they started running various strategies to grow their pre-launch waitlist in the US.
7) They’ve set up two branded US accounts where they push their content in English. One of them started a month ago and already got 320K views:
8) They hired at least three full-time creators in the USA posting daily videos: @istnotguili, @babybrooke2002, and @aavaguava444:
Some are still gaining traction, while others are already performing really well.
The idea behind the waitlist launch is to get tens of thousands of users in a specific country to pre-download the app. So that when you launch, you instantly create some network effect, and…
…you rank straight at the top of your App Store category, generating even more momentum. Having a content-obsessed founding team gives you an significant edge when building a consumer/social app.
