Death Clock AI’s Psychology-Based Strategy to Win in a Saturated Niche
If Tim Urban and Bryan Johnson had an app together it would be Death Clock AI.
This app tells you exactly when you’re gonna die… and why.
Only 5-mo old & 40K downloads/mo. Simple TikTok distribution strategy:
Most Days Inc, founded by Brent Franson, has two well-being apps on the App Store. One is Most Days, a habit tracker for better daily routines, launched in 2020. It has less than 5K downloads and it’s not generating much revenue..
So they launched a new app in 2024, with a way more aggressive approach to health & self-improvement:
Death Clock AI => combines psychology and AI to provide you a date for your death… and all the habits you can change to improve it.
They got over 40,000/mo downloads since May. They’ve reached 4.3M views on TikTok in 4 months (@deathclockai). And on IG Reels they got 7M views (@deathclockai).
They’ve been doing ~1 post a day of (usually) Brent (founder) in a podcast format, stating how many years are left at each age.
Ex: “The avg 40y old has 32 years left, are 52% done with their time, 432 full-moons left,…”
Rolling footage is a mix of him speaking on mic + movie/random videos.
Timing / cuts / hooks are rly great:
Disruptive framing/angle & gamification can be what sets your app apart… Especially in such a saturated niche where everyone is fighting for the same views with the same offer on TikTok/Reels.
