Airbuds’ Ambassador Strategy to Millions of Daily Views
- in ambassador, consumer, mobile & 2 more
The
@AirbudsWidget app hit #2, ranking just behind Spotify.
The @nikitabier advised startup has an ambassador TikTok strategy that got millions of users.
They post 150+ videos a day on 50+ accounts, doing millions of views daily.
Airbuds hired dozens of students and regular people to post multiple times a day on new TikTok accounts. I found over 50 active accounts.
They usually post 2 to 4 videos a day on average, with some posting up to 10 videos a day.
The best accounts have up to 17% of their videos performing at 10x the median, and 8% going crazy viral. The worst ones don’t have a single viral video.
It doesn’t matter; they managed to engineer virality through mass lo-fi content production.
On their worst days, they have at least 5 to 10 videos with over 100k+ views EVERY SINGLE DAY, all fully organic.
Accounts are branded “firstName.airbuds.” Here are a few of them for you to check:
If you want to create clickable links to those TikTok profiles, you could format them as follows:
These links should direct you to each user’s TikTok profile when clicked.
It’s dead simple content.
It features the character doing random life stuff, dancing, or just lip-syncing, with a text overlay hook/storyline. It’s a one-shot, no/low-editing video.
Overlay story text ranges widely; none are really similar.
“What the Airbuds reactions are starting to feel like”
“How I press the block button when someone sends a mean reaction on Airbuds”
“Me dodging the question because my favorite Taylor song is a very unpopular opinion”
…
You get the gist.
But check this out:
This account is posting 7 videos a day like that. In the past 4 days, they got 5 videos outperforming the median and 2 reaching 100k views.
This is bananas, for videos that take on average 10 minutes to shoot, edit, and post.
It’s super low friction—they hire youngsters and students and they pay them a fixed rate + a CPM reward bonus.
