This unknown astrology app gets 50M+ views per month on TikTok with this simple strategy. The stats for 1 of their acc:
> 385 slideshows in 105 days
> 12 with over 1M views & 36 with over 350k views
> median of 37k views
They have 9 accounts performing as well, check this:
Astroapp is a basic astrology app, which isn’t even ranking among the top players (Co-Star, The Pattern, Moonly).
But they have an insane top-of-funnel strategy, generating 50M views a month.
They found a slideshow strategy with text-heavy slides that work incredibly well for engagement.
The ones about love, dating, flirting, gf/bf, and compatibility are the ones working best.
In many niches, if you can create content around those topics, go ahead.
These accounts are sometimes posting 5 times a day.
They started with astroscope, which now has a large following. Once they discovered that slideshows were performing like crazy, they focused on them and launched another account, astroapp.
I got more interested in the second account, as it’s way smaller in terms of followers, but it’s destroying. Its metrics:
385 slideshows in 105 days
12 with over 1,000,000 views
36 with over 350k views
median of 37k views
And that’s not just it. They found a super smart way to scale:
Two months ago, they created 7 different language accounts for PL, NL, PT, ES, FR, IT, and DE. And each one of them is DESTROYING. Just check astroscope_pl.
View all their accounts & data on this collection:
https://app.shortimize.com/c/2a10rma0QaPVcA
They instantly 5x’d their views with this scaling strategy. Now, they only have to add more languages and then, maybe, create a second account per language.
They’ve completely destroyed the top funnel game for their category.
The genius in their slideshows is that you have to watch until your Zodiac sign appears, and the heavy reading will trigger the necessary engagement for the video to go viral. You’ll probably read your friend’s sign too, and then share it with them.
If you have an app in:
Astrology
Motivation
Texting (utility)
Psychology
Social
Dating
Fitness
…and a few other niches, you might be able to reproduce this strategy.
