2 min read
Creator pricing can vary widely based on multiple criteria.
Full-Time Gigs
There are four common ways to pay creators for full-time U.S. creator gigs:
- Full Fixed Retainer:
Depending on the quality of the creator and the type of videos you’re after, costs can range from $250 to $5,000+/month.- For creators with experience in viral videos and a decent portfolio of UGC (User-Generated Content), expect to pay between $750 and $1,250.
- For new creators or random individuals, you can aim for a lower range.
- Performance-Based Compensation:
Using metrics like $1 CPM (Cost Per Mille, or cost per 1,000 impressions) can be highly cost-effective.- $1 CPM works well for broad audiences, but for highly targeted niches, you can aim for $2 to $5 CPM.
- Part Retainer / Part Performance:
This hybrid model is the most common. It combines a lower fixed retainer with performance-based incentives. - Affiliate-Only Payment:
This model exclusively incentivizes creators based on conversions, ensuring you only pay for tangible results.
Each of these models has its advantages and should be chosen based on your specific goals and circumstances.
Main Profile Influencer Posts
When evaluating creators for profile posts, use a stat aggregator like Profilepl.us to analyze:
- Median views of their last 15–30 videos
- Performance rates
- Viral rates
Pricing will vary significantly depending on the creator’s niche and how you evaluate their audience quality.
For nano and micro-creators, focus on volume. Aim to negotiate the price per post as low as possible while still ensuring quality. You can use any of the payment methods mentioned above to structure deals effectively.
