1 min read
Attribution is a real challenge with TikTok and Reels organic marketing. Most conversions will come from direct brand searches, organic searches, or app store brand searches.
While you can attribute spikes in traffic to viral videos, it’s difficult to track consistent traffic from regular posting, especially when running multiple distribution channels simultaneously.
There are three ways to improve attribution:
- For new web apps, create a domain specifically for TikTok accounts. However, you need a simple domain name and extension to avoid reducing conversions.
- Use discount codes in the video or comment section to track conversions directly.
- Use affiliate links and links in bio for partial attribution tracking. However, most users will still come directly to your site. Forcing users to use the bio link will harm your conversion rate, though the data can help you project overall conversion numbers.
