The other day I found this account that keeps posting the same video with slightly different AI effects : tt@aprildock1
It reached 36,000,000 views in 5 days.
Today found 5+ doing exactly the same thing. These videos are being called “Apple Dog” by everyone in the comment sections.
Engagement is insane: 20.4M views // 3M likes // 23K comments // 317K saves
And what’s even crazier is that it seems to be UGC, but because they all feature watermarks of Minimax & Hailuo AI, I went to check if it had any effect on their organic traffic.
And it did:
- Minimax => organic traffic peaked on Dec 4th (start of Apple Dog)
Hailuo AI => org traffic increased significantly (2K)