Say all you want about TikTok trends, but accounts like tt@chill_guy82 are growing with only faceless “Chill Guy” slideshows:
=> 32,404,200 views in 15 days
Of course the cycle is short and the hype will die down, but when that happens they can repurpose the account for anything.
In this week alone, we spotted three videos from consumer apps going viral because of the Chill Guy trend:
- TripBFF – Travel & Friends
Views: 987,000
Likes: 109,000
Comments: 109
Engagement Rate: 11.05%
Outperforming Acc Median By: 182.85x
2. Stronger Mobile (1) – Fitness
Views: 243,000
Likes: 10,300
Comments: 30
Engagement Rate: 4.25%
Outperforming Acc Median By: 11.05x
3. Stronger Mobile (2) – Fitness
Views: 293,000
Likes: 8,511
Comments: 11
Engagement Rate: 2.91%
Outperforming Acc Median By: 8.42x
