1 min read
SumPuff is a vape quitting app that reached $10K MRR in 6 months.
They’re crushing it on Instagram Reels (ig@sumpuff)
=> 147,801,600 views (posting 1.6 videos per day on avg)
Always same faceless, bulk recorded format:
Outdoors (park, landmarks) + vape and phone screen side-by-side in matching color scheme + text hook
Ex: “What’s that notification on your phone?”
The app counts number of puffs and provides a score (ex: “Dangerous”, “Unhealthy”, etc)
Might include some mix of organic and paid but it’s an interesting format.
