WA Wrapped App strategy to 7K new users per HOUR (& 6-figure rev) in 10 days

#1 in Lifestyle, 7K new users per HOUR and already generating 6-figures in MRR

Some of the team behind the viral app Pengu launched this new side project just 10 days ago.

App is a “Spotify Wrapped” for Whatsapp. Export chat > run through LLM and get > Total messages sent, % people ghosted, screenshots taken, etc.

They hide half the wrap then $4.99/wk. UX is dead simple.

Started aggressively pushing on TikTok in 3 ways:

On Pengu’s page (tt@playpengu). They used the account’s existing juice to do: 12 videos in 5 days and made 961,786 views & good engagement.

That’s solid, but this is how they broke the game:

New dedicated “UGC” accounts. Found 3 new ones and 2 bit older ones that were used to promote Pengu and now switched.

One of these videos went viral (tt@lotti2059). I put the screenshot and not the video as she speaks German.

2.1M views, 113K likes, 921 comments & 11.4K bookmarks:

All videos go under the hashtag #whatswhatsappwrapped

Including now some organic content made by some larger TikTok creators:

Like this one (tt@beroslife), who likely picked up the app from somewhere and made a video (they said they spent $0 so I assume it’s organically spreading in germany now).

1.1M views, 28K likes, 1.3K comments & 6K bookmarks (20h after posting)

Now they could activate their other Pengu TikTok accounts to turn even more views into even more $$$.

That’s just in Germany. They’ll probably replicate in other countries.

If not, I already told my friend in France who’s making a French clone. I assume there will be 10+ country focused versions in the next few days.