Social Growth Engineers

One viral video = from #122 to #15 overnight

in AI, bulk recording, consumer & 2 more

2 min read

This AI Bible went up 107 places on the App Store ranking overnight

All it took them was one single viral video from 1 of 12 creators:

Faith – The AI Bible is (you guessed it) another bible app, released 3 months ago

Now, they’re running a network of 12+ creators on TikTok:

So far, only 243K views across all of them

And half of those came from one single video tt@alexis.faithapp

Posted 7 days ago:

It got 138K views, 6.3K likes, 134 comments, 2.3K bookmarks

Might seem low but it outperformed acc median by x385

And check what happened next:

The next day, Faith AI peaked in the App Store and went from #122 to #15

It’s gone down since then, but in such a saturated market as the Bible/Prayer niche, any second you can hold it at the top 20 is precious

This video had a more aggressive hook and caption than usually

It’s the «female creator shocked look» classic paired with “I am SHOOK” caption

Text hook is a POV and included in-app footage in the middle of the video, which became the bridge between virality and downloads

I wonder if they’ll take this slight new angle and make sure all other creators follow same format

See the difference between that video and this older one?

Weaker hook and less expression => less views

Social Growth Engineers