1 min read
ATi Studio has 30+ active Mondly language learning apps (one per language)
They are generating more than $6M ARR
They found a “new” faceless format that works consistently (50% education, 50% meme):
Circle with country flag + “big eyes big mouth” filter.
This video is just different countries spelling a word (ex: calculator)
=> 1.3M views // 52K likes // 711 comments // 4.2K saves
They have an app per language and almost all of them have been released > 10 years ago
So I’m guessing they’re not as aggressively distributing anymore (tt@mondly.app)
If I’d go for this app strategy, I’d do a multi-acc distribution (20+ accounts), each targeting a different language or even turning each language into a character for funny/battle videos.
