Long-distance bf/gf app mkt strategy to $75K MRR & 80K Monthly DL
- in ambassador, consumer, tiktok
Long-distance relationship apps are optimized for short-form video marketing.
CoupleJoy’s $75K MRR and 80K monthly downloads prove it.
They ran Locket’s creator playbook to hit 9.5M views in just 25 days:
Couple Joy targets long-distance couples offering widgets, shared timelines, games, questions, blabla…
Their main account (tt@couplejoy) doesn’t have much viral/frequent posts.
They built a creator multi-account strategy 25 days ago with at least:
8 fully dedicated accounts running and posting everyday (6 creators and 2 faceless).
7.3M views, 60K bookmarks & an astonishing 10%+ hit rate.
Check here:
https://app.shortimize.com/c/2a10SxOScOuiUG
3 of these accounts are faceless (incl. main one)
One of these accounts produces content in French only. One in Spanish only.
Interesting language approach that also isolates them from the US ban.
The app has been running for 2 years, so they probably already had a substantial user base and knew which countries to target.
They have 2 performing faceless formats:
- Screen recording of app (or widget on home screen)
& text hook “I just found an app for my long distance relationship”, “I can’t believe I found this lockscreen widget”…
This one did 358K views, 13K likes, 114 comments, 2.3K bookmarks.
- Game/questions slideshow
2 of the accounts are getting good views/engagement with this.
tt@pour_couples does this interesting format with complete black screen, white text and one emoji on the cover:
But the most viral videos are from their 6 creator accounts.
They usually incl. female creator “shocked”/”emotional” face + screen recordings of the app
Like this one which did 1.3M views, 67K likes & 22K bookmarks.
This one in Spanish, also having astonishing performances (tt@marcouplejoy):
I found another app being promoted by one of the same creators.
Different account, different dev companies & different app. But doing the exact same product/TikTok strategy.
Outside was also released in 2022, as a Social calendar with countdown features to share events w/ friends, family, etc
Running same strategy – same creators:
https://app.shortimize.com/c/2a10TqpgpELkwM
They have way less downloads (~10K/mo) but in an interesting format got 2 videos over 1.8m.
Normal couple hugging/ airport footage & hook, but B&W effect:
