Humans Anonymous, the consumer social app, scored 136,000,000 views in 260 days on TikTok.
This brilliant strategy skyrocketed them to the #1 spot on the App Store on launch day.
Here’s the complete strategy behind their 7 faceless accounts and early growth successes
They created separate accounts for different verticals of their app: ADHD, Anxiety, Breakup, Moms, Nurses, Teachers, and Founders.
They used Minecraft parkour gameplay as b-roll footage, a trend that blew up about 1.5 years ago. On top of that, they added stories about each topic with an automated voiceover.
The genius part: those stories were stolen from related Subreddits.
For example, their top-performing page, the ADHD account, pulled trending posts from r/ADHD and turned them into videos.
This approach allowed them to endlessly recycle high-quality content since the trending posts had already been “approved” by Reddit users as engaging and viral.
The outcome is:
Mind-blowing stats. They were posting 3 videos per day per account when all accounts were running simultaneously, totaling 17 videos a day.
Their top two accounts alone were pulling in 250k views daily. And totaled 135M+ views.
That’s one hell of a growth hack.
And it naturally sparked engagement. Even the least-viewed videos were racking up tons of comments.
tt@adhdanon accumulated 68,609,892 views across 773 videos in 260 days. With a 5% viral rate, an impressive 39 videos hit over 1M views.
Close behind was tt@breakupsanonymous, which amassed 25,653,343 views over the same period.
If you dig into their accounts, you’ll notice they shut down underperforming ones after just 3 months (post launch), focusing only on the 2 or 3 accounts that were performing exceptionally well.
They ran these accounts for a total of 9 months.
Looking at their bio links, the UTM tags were:
- utm_source=adhdanon (for attribution purposes—to determine which account performed best)
- utm_campaign=Pre-Order+Campaign
Most of this growth strategy was designed to build up their app’s pre-order waitlist, which played a significant role in launching them straight to #1 in the Health category.
Now, let’s take a closer look at a video to break down this growth hack:
The videos ranged from 1 to 1.5 minutes in length.
Each video started with a hook: a screenshot of the Reddit post’s title.
The post’s text was then revealed gradually through screenshots, with everything voiced over.
Right after the first frame, the call-to-action appeared. On the ADHD page, for instance, it was:
“Get ADHD tips, stories, and inspiration. LINK IN BIO.”
Despite the videos being relatively long, they generated significant engagement, triggered intense conversations, and drove high-intent conversions to their waitlist.
The number of convos triggered by these videos was a key factor in making this format so effective. They seem to have frequently responded to comments.
To produce these videos, they likely developed a template that allowed for quick editing or, more likely, outsourced the editing on Fiverr.
Because of the templated nature of those videos, by optimising the process, they could have these videos edited at minimal cost.
