FB dating groups to Apps & how Tea went from #268 to #12 in one day

“Are we dating the same guy” FB groups trend are becoming apps:

Tea App went from #268 to #12 on the App Store in 1 day

Their marketing strategy to $30K MRR & 40K/mo downloads in 6 months:

This huge Facebook group wave started in 2022, with groups popping up in every city with women sharing information, red flags and past experiences with men in dating situations (mostly from dating apps).

Now, apps like Tea do the same- They are offering background checks, including reverse image & criminal record checks (paid)

On Dec 17th, Tea suddenly went up 256 positions on the App Store.

I tried to find out why, and seems like a significant rise in downloads came from this video:

“So what girls are doing now is downloading this Tea app cause it’s so much easier…”

Not crazy viral (587K views), but over 64K likes and almost 4K comments

This is a short clip from “Tea Party Pod”, except there’s no podcast (at least I didn’t find any)

Interesting format, makes it sound like organic/ credible advice with direct CTA to download

Besides this, they’re operating 3 accounts :

tt@theteapartygirls => 2,324,400 views

tt@teaforwomen => 84,000 views

tt@teaunhinged => 4,026 views + some influencer partnerships:

Main account content is usually faceful POV / relatable situations of being cheated on

I wonder if they wouldn’t get way more views with “real” cheating stories exposed (remember CheaterBuster?)

Found another app, seems like the “original” movement:

Are We Dating The Same Guy (AWDTSG) with 20K downloads in 5 months Found 15+ accounts on TikTok (per city) but none link to the app (only to the FB groups)

Imo, there’s a clear opening in this market for someone who is able to properly distribute a copycat of this app