1 month old Pray Screen app hit #57 with 8 faceless TikTok accounts => 26K bookmarks for 2M+ views
Proving you can still beat an over-crowded category, you just need a smarter angle:
They took the screen-time/productivity niche and turned it Christian: “Pray to unlock your apps”
It’s a genius way of targeting Gen Z/religious segment And they’re killing it at distribution, with at least 4 formats already proven viral:
1. Faceless bulk recorded – tt@prayscreenio, tt@pray.screen
“I can’t stop being tempted by sin” with p*rn background + guy throwing hand lotion away and grabbing the app
It’s weird, so it works: 226K views // 26K likes // 115 comments // 1070 saves
2. Faceless slideshows – A
“Facts about Christianity that make me sob” etc Most videos have zero to low views but this one went viral: 351K views // 82K likes // 258 comments // 14K saves
Then they tested a “darker” variation of these slideshows:
3. Faceless slideshows – B “Are you smart enough to solve this?” and “You relapsed 10 times this month” + devil image
Again, most videos are low but one of these went viral: 391K views // 19K likes // 2.6K comments // 1.9K saves
4. Faceless slideshows – C
Text story telling in slideshows, whole account
One video reached 70K views, another 20K, the rest less
Bottom line,
– find a new angle to an already proven concept
– combine niches to find your own untapped one
– test, test, test
